Fettle Dental
A private dentist in central Manchester where new patients book from their phone, see prices first and find a same-day emergency slot in one tap.
Concept A fictional business, designed and built by ESB to show the work. Names, prices and details are invented.
The whole home page, top to bottom. Keep scrolling.
Open the concept siteThe brief
New patients were phoning to ask about prices and waiting on hold to book. The clinic wanted bookings from phones, prices before anyone sits in the chair, and same-day emergency appointments that are impossible to miss.
What we built
A Business site with six page types: home, treatments and prices, emergencies, paying monthly, finding the clinic and booking. The home page answers the three questions patients phone about (when, how much, how soon if it hurts) before they scroll.
The booking flow is three steps with the price visible throughout. In a real build the diary comes from the clinic’s own booking system, through its widget or an integration quoted separately; the online booking add-on covers the pages and setup around it.
Booking, step 2 of 3. Date, time and dentist, with a hold timer
Decisions that shaped it
The few choices that matter most on a site this size, and why we made them.
Yellow means today
Yellow is kept for emergencies and today's availability only, so same-day help is easy to find on every screen, from the strip at the top to the booking calendar.
Promises shown as working interface
The next free slot, the price list and the monthly-payment calculator are real parts of the page, not slogans. A patient sees a time and a price before deciding whether to call.
One illustration language
Flat porcelain-and-green shapes with hatched shading, and a tooth-shaped tab reused for time slots, buttons and icons, give the clinic a recognisable look without stock photos.
What it would cost
The same fixed quote you would get, line by line. Prices exclude VAT.
- Next free slot for check-up, hygiene or emergency
- Treatments with prices from £65
- Booking diary with dentist choice, taken slots and a hold timer
- Monthly-payment calculator with a representative example
- Opening hours, illustrated map and FAQ
- Sticky booking bar on phones
- Business site€1,700
- Online booking€250
Fixed price€1,950
Live 15 days after the content is in.
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